Lately, I’ve been seeing blog posts where writers are announcing that their book has just come out. They then go on to give an excerpt as to what the book is about. Whiel, this is okay, let’s not forget that some authors wait until after the book is done to announce it. For some, this is too little, too late.
Let’s review why:
When you wait until the very last minute to announce that you’ve written a book, you’ll find more chances than not that most people won’t care. Plenty of people write books and plenty more are published each year. The key is to market the book while you’re writing it.
How do you do that?
Tease your audience with Chapter excerpts, although I prefer the term-Chapter Previews. The last time I went to the movies, I spent 10 minutes watching previews, a few of those being movies that aren’t coming out until next year. The preview was so good that I can’t wait until they come out. The only problem? I need to keep coming to the movies to see the preview in order to remember those great movies. There’s no difference in book marketing.
In order for your book sales to do well, people have to remember you and be enticed by what you have to offer. You have to get your potential buyers to care, to follow, to remember, to need. If you wait until the last minute to do that, then you’ve waited too late. The truth is that when you tease people with your book, before the book comes out, they feel a bit special and honored and are more likely to buy your book because they’ve been made to feel like a part of the process. Waiting until after the book is published feels like a sales pitch, and nobody cares for a sales pitch.
Take a que from the movies industry and other famous authors. They don’t wait until the last minute to announce a new book. With online resources such as Twitter, Myspace, Facebook, Ning, Linkedin, Gather, etc., there is no reason to wait until the last minute to discuss your book. I mean you can, but just remember: Sometimes, it’s too little, too late!
Until tomorrow!
ZLS Publishing
www.zlspublishing.com
Tag Archives: reading
Book Marketing Package of the Month
It’s September, which also means it’s my birthday! To celebrate my birthday, I am giving away the following specials:
Basic Book Cover Review Package:
- Your book cover reviewed by a focus group of book buyers within one week.
- Professional suggestions as well as focus group suggestions on how to improve your book cover.
- 2 recommendations on book cover artist.
- Attention email sent out to newsletter subscribers, telling them to watch out for your book (Over 4,000 subscribers)
September Price: $25
Platinum Book Cover Review Package
- Your book cover reviewed by a focus group of book buyers within one week.
- Your book excerpt reviewed and a suggested example for you to use if necessary.
- Professional suggestions as well as focus group suggestions on how to improve your book cover.
- 3 recommendations on book cover artist.
- Attention email sent out to newsletter subscribers, telling them to watch out for your book (Over 4,000 subscribers)
September Price-$40
Basic Book Review Package
- Basic cover review within one week.
- Book review completed within one week after receipt
- Newsletter alert, Twitter alert, Blog Alert
- Tear Sheet provided in PDF form.
- Review posted on any online platform author requests-Amazon, Barnes and Nobles, etc.
September Price-$59
Platinum Book Marketing Package
- Basic cover review within one week.
- Book review completed within one week after receipt-Author and their book will be the book to read of the week.
- Book featured in the following: Twitter, Gather, Myspace, Facebook, Blog, Newsletter, Website, BlackPlanet, LinkedIn, Ning
- Press Release written and distributed
- Tear Sheet provided in PDF form.
- Author interview.
- Review posted on any online platform author requests: Amazon.com, BarnesandNoble.com, etc.
September Price: $85
Writers who sign up for our newsletter and choose the Platinum Book Marketing Package get 10% off. We will email you your coupon code.
Current newsletter subscribers get 10% off, we will also email you your coupon code.
Pay right on our website-Go to Pay here and click in the price you have been emailed, if you are a subscriber. If you are not a subscriber, then just go to: Marketing Services for Book Reviews, Graphic Services for Basic and Platinum Book Cover Review Packages.
Email your book covers to:
Mail your books to: ZLS Publishing, Book Reviews-255 Orange Street, Suite 207, Albany, NY 12208
Bad Book Marketing-Book Covers for the Visually Interested!
By now, we should all know that book covers sell books. Sadly, most writers still don’t get this fact and because of this, I’ve decided to provide the rules of Book Cover Design. These rules will decide whether a buyer picks up your book and turns it around or even decides to buy it.
Bad Book Marketing-The Writers State of Mind
Bad Book Marketing-The writers state of mind.
Listen to our program on Blog Talk Radio-The Funky Writer
Episode 28 on the Blog Talk Radio-The Funky Writer