Book Marketing Package of the Month

It’s September, which also means it’s my birthday! To celebrate my birthday, I am giving away the following specials:

Basic Book Cover Review Package:

Your book cover reviewed by a focus group of book buyers within one week.
Professional suggestions as well as focus group suggestions on how to improve your book cover.
2 recommendations on book cover artist.
Attention email sent out to newsletter subscribers, telling them to watch out for your book (Over 4,000 subscribers)

September Price: $25

Platinum Book Cover Review Package

Your book cover reviewed by a focus group of book buyers within one week.
Your book excerpt reviewed and a suggested example for you to use if necessary.
Professional suggestions as well as focus group suggestions on how to improve your book cover.
3 recommendations on book cover artist.
Attention email sent out to newsletter subscribers, telling them to watch out for your book (Over 4,000 subscribers)

September Price-$40

Basic Book Review Package

Basic cover review within one week.
Book review completed within one week after receipt
Newsletter alert, Twitter alert, Blog Alert
Tear Sheet provided in PDF form.
Review posted on any online platform author requests-Amazon, Barnes and Nobles, etc.

September Price-$59

Platinum Book Marketing Package

Basic cover review within one week.
Book review completed within one week after receipt-Author and their book will be the book to read of the week.
Book featured in the following: Twitter, Gather, Myspace, Facebook, Blog, Newsletter, Website, BlackPlanet, LinkedIn, Ning
Press Release written and distributed
Tear Sheet provided in PDF form.
Author interview.
Review posted on any online platform author requests: Amazon.com, BarnesandNoble.com, etc.

September Price: $85

Writers who sign up for our newsletter and choose the Platinum Book Marketing Package get 10% off. We will email you your coupon code.

Current newsletter subscribers get 10% off, we will also email you your coupon code.

Pay right on our website-Go to Pay here and click in the price you have been emailed, if you are a subscriber. If you are not a subscriber, then just go to: Marketing Services for Book Reviews, Graphic Services for Basic and Platinum Book Cover Review Packages.

Email your book covers to:

Mail your books to: ZLS Publishing, Book Reviews-255 Orange Street, Suite 207, Albany, NY 12208

Bad Book Marketing-The Stupidity of Not Having A Newsletter!

Okay, okay, I’m back with something else to say. If you are a writer or an author who does not have one of these, you are being especially foolish and you may not like what it is I have to say.
Not apologizing!

Contrary to popular belief, having a newsletter is a very important part of your Book Marketing plan. As a matter of fact, it should be in the top five of your book marketing plan. You can visit twenty different places, do all the book signings in the world, but if people don’t remember you or talk about you to their friends, you are marketing in vain. Every time you give out a book mark, a post card, or a business card, you should have a newsletter form too. Every time you do a book signing, you should have a newsletter form.

As the old saying goes, “out of sight, out of mind.” Too many writers underestimate the value and effect of a newsletter. Sending your fans things about yourself, once a month or even once a week helps them remember you and reminds them to tell their friends. Everyone who has a newsletter will tell you that they have seen an increase in sales or in readership. As an author struggling to keep and build readership it is just not wise to not have a newsletter. Again, I will repeat the old saying, “out of sight, out of mind.”

Newsletters are the next biggest thing to word-of-mouth-marketing. People talk, they check email, and they are nosy. People like to know the latest happenings of everything that is going on. Don’t believe me? Look at Twitter and this proves my point. Keeping your fans up to date with what is going on with you makes them feel important, and it makes them feel like they are part of your process. People are busy and they have a lot going on in their lives. If you don’t make them remember you, they won’t. It’s like the old saying, “out of sight, out of mind.” Just thinking that because you wrote one book people will remember you is foolish. To think that just because you visited their city and did a book signing will make them remember you is also foolish. Without making them remember you, you will be a one-hit-wonder. Yes, those exist in the literary world.

As an author, you are constantly marketing yourself. One of the easiest ways to do that is through a newsletter. The cheapest way is an electronic newsletter known as an e-newsletter, although print newsletters are available. You can provide your fans with weekly updates or monthly updates, but you must provide them with some sort of update and it can’t be only when you have a new book coming out. Every little thing you do, every little place you go, you must let your fans know. Famous authors like James Patterson have a newsletter as they know that it helps keep their fans.

When deciding whether or not to have a newsletter, keep these three points in mind:

1) It’s cheap, you can pay someone like ZLS to do it for you.

2) It provides, protects and spreads your fan base.

3) Without it you are losing sales.

So let me say this one more time-GET YOURSELF A NEWSLETTER! WITHOUT ONE-IT’S DUMB BOOK MARKETING!