If you think along the lines that publishing is a business, then let’s be candid here and say that just publishing will not make you any money. Some will argue that unless you are in complete control of the product including buying the ISBN number, then you are truly not self-publishing. I know some authors who would disagree. As a matter of fact, yesterday I was at the Empire State Book Festival and spoke to one author who stated that she publishes with several publishers because she wants to be in control of what gets published and how it looks. I also heard publishers state that self-publishing with a vanity publisher is not the same as it use to be because the definition of self-publishing is changing. Yesterday, I heard publishers state that the new definition of publishing is now, not whether or not you own the ISBN number, but whether or not you’ve gone with a traditional publisher or not.
So with that being the new definition, let’s expand some more on the fact that just self-publishing a book does not make you money. You have to brand yourself, market your product and create more products that will bring you money. I love reading the ads claiming that people can make money just self-publishing and when you divulge into it, it’s bullcrap. It’s not as simple as publish, make money and all is well. You have to brand yourself, market your product and create more products around that one. Branding yourself includes doing speaking engagements, doing book signings, writing articles about your books topic, etc. Marketing your product includes creating a marketing plan, affiliate marketing, joint-venture marketing, etc. Creating more products include creating workbooks, e-books, online training programs.
Regardless of whether you are a fiction or non-fiction writer, the fact still remains that authorship is a business. The writers who’ve done well understand this fact. They understand that they have to brand themselves as experts in their field, or brand their publishing companies. They also understand that they have to market their product and don’t rely on anyone else to market it the way they should. They also understand that they need to create extra products in addition to their books and so they do. When you start to look at authorship as being a business then you will do much better than those that don’t. Regardless of whether or not you self-publish or traditional publish, authorship is still a business and your success is vital on you understanding this.