If you are author, how would your customer define your brand?

What words would customers use to describe you as an author?

Steven King’s brand is horror.

Danielle Steel’s is romance.

Suze Orman’s is finance.

Joel Olsteen’s is religion.

It is important to remember that as an author, the key to your success is to have a brand for yourself. You must have  a brand for yourself before you can market your work.  Branding first, marketing second, that is the golden rule.  Branding is what the customer thinks about you, not what you think about yourself.  Creating a brand is hard for new authors because they don’t know how to brand, what to brand, or are too close to their story.

If you were too pass away today or tomorrow and you are an author, what would you like to be said about your work? This month, we will discuss branding for authors and hope, like everything else we do, will help you become a better author, but more importantly, a better brand!

ZLS Publishing