Hello all,

If you’ve just finished a book or are in the process of writing a book-we applaud you! Writing a book is never easy, nor is the decision on what to do with the book once it’s done. While trying to figure out whether or not self-publishing or traditional publishing is the best option, one thing to consider is printing. Most people forget that printing is one of the most important aspects of the publishing process. The printing is what people see. It is what brings your book into actually life and places it into a book formation. I think part of the confusion lies in the fact that most people forget or don’t know the difference in printing. There are two types: digital printing and offset printing. Learning what these two are and how they affect your books delivery, will help you determine what publishing route to take.
Let’s begin….
Offset printing-Is done by using printing plates that go through a three step process to transfer images to paper. Offset printing requires more set-up, and therefore is of much better use and more cost effective on large orders.
Digital printing, other wise known as print-on-demand (POD) printing- Is done by transfereing a digital image to paper. Digital printing is best used for small orders and short printing runs. There is less set-up so the cost is less, therefore making it the most cost effective for small orders.
Now that you know the difference between the two printing options, this should help you along in your publishing decision. Do you want to spend very little money in set-up costs and more money in marketing? If yes, then the POD route is the best route for you. Can you afford the high set up costs AND believe that you’ll sell over 1,000 copies? If yes, the offset printing route is the route for you?
As you can see, your marketing habit will play a part in which option you choose. It all balls down to marketing. Where and how can you sell your book? If you choose to sell your book online, the buyer is going to demand a substantial discount. If you buy the bulk of books and put them in your trunk, yes, you can keep all your money, but will you get your upfront cost back? Will you sell your books on your website only?
All of these are things to think about. Digital printing is best for short or on demand runs. Larger orders, though, require lower print costs, but then you’re stuck with trying to get rid of all those books. As a writer, you have to determine what costs fit into your marketing plans. Know your marketing goals before deciding which publishing route to take and which type of printer to use for your book. Knowing your marketing goals will make this decision a whole lot easier.