On the complete opposite side of the spectrum of work-ethics that contains those authors who are lazy are the authors who have researched too much. These are the lovely “know-it-alls,” the ones who believe they are correct with any of their actions. However, they need a huge reality check or a good slap (figuratively, of course).
One of our authors believed that her book should be priced around $30 for a black and white book that is roughly 50 pages in length. Now, tell me, would you, the reader, buy this? Even if it contained a direct letter from some higher being, would you? Slightly doubtful. The authors need to be very realistic when it comes to pricing. Most authors have this dream of selling their books for a large amount of money because of how “innovative” or “fresh” that their pieces of writing are. They believe that, once their book is published, they will become famous and and live lavishly. This is nothing short of being false. The best authors (or those that sell the most) are the ones that sell at a consumer-friendly price for the amount of pages they have. Sure, the subject of the book and the colors or lack of colors come into play with pricing as well. However, the length of a new book, if written by a generally unknown author, is what the key determinant is.
This leads into an author automatically “knowing” what society wants. Most authors believe that their book will be a hit and fly off the shelf without taking into account the other million books that also occupy the shelf. I mentioned it in an earlier blog, but more than likely, the authors book isn’t all that new and is probably similar to a book that is already on a shelf. Furthermore, that book that is already on the shelf is more than likely lost somewhere far in a back corner of a book store due to poor sales. Therefore, when authors feel they have a book that has a completely unique plot, it probably doesn’t differ all that entirely with other random books being sold. Make sure to research books that are similar to the books you intend on sending into publishing companies to ensure your book hasn’t already been published. If it hasn’t been published by another publishing company, that either means you truly do have a new idea or that your book is not worth publishing since it is overdone.
When it comes to dealing with the publishing companies, the authors need to cooperate accordingly. The know-it-all authors who believe they have done everything correct need to listen to the rules of the publishing company and know that the publishing company has the final say in terms of the book. The publishing company’s guidelines need to be followed at all times, regardless of any contempt the author has.
In the end, the publishing company is the one that pays for the book to be published. Unless the authors are using their money in order to pay for all of the funds of the publishing process, they really have no say in the publishing process. The author MUST trust the process at all times. If the publishing company thinks that the author’s desired cover won’t sell, then the author shouldn’t push for it. If the publishing company is still up and operating, obviously it is doing something right with the marketing strategies and ideas that it uses.
Make sure to cooperate with the publishing company entirely. Don’t let its beliefs and publishing process diffuse your own ideas regarding your book, but make sure that you mention your ideas with the utmost respect. If your ideas get shut down, then feel free to keep thinking of new ideas to help market your book. Just make sure you go into the process knowing that your ideas may get burned away harshly with nothing left but ash, but be positive, optimistic, and keep thinking. After all, the beautiful and alluring phoenix emerges from ash.