Book Review-Drowning in a Mother’s Womb by Ciara Anderson by ZLS Publishing.
Monthly Archives: September 2009
Bad Book Marketing-Too Little, Too Late!
Lately, I’ve been seeing blog posts where writers are announcing that their book has just come out. They then go on to give an excerpt as to what the book is about. Whiel, this is okay, let’s not forget that some authors wait until after the book is done to announce it. For some, this is too little, too late.
Let’s review why:
When you wait until the very last minute to announce that you’ve written a book, you’ll find more chances than not that most people won’t care. Plenty of people write books and plenty more are published each year. The key is to market the book while you’re writing it.
How do you do that?
Tease your audience with Chapter excerpts, although I prefer the term-Chapter Previews. The last time I went to the movies, I spent 10 minutes watching previews, a few of those being movies that aren’t coming out until next year. The preview was so good that I can’t wait until they come out. The only problem? I need to keep coming to the movies to see the preview in order to remember those great movies. There’s no difference in book marketing.
In order for your book sales to do well, people have to remember you and be enticed by what you have to offer. You have to get your potential buyers to care, to follow, to remember, to need. If you wait until the last minute to do that, then you’ve waited too late. The truth is that when you tease people with your book, before the book comes out, they feel a bit special and honored and are more likely to buy your book because they’ve been made to feel like a part of the process. Waiting until after the book is published feels like a sales pitch, and nobody cares for a sales pitch.
Take a que from the movies industry and other famous authors. They don’t wait until the last minute to announce a new book. With online resources such as Twitter, Myspace, Facebook, Ning, Linkedin, Gather, etc., there is no reason to wait until the last minute to discuss your book. I mean you can, but just remember: Sometimes, it’s too little, too late!
Until tomorrow!
ZLS Publishing
www.zlspublishing.com
Sony Reader and Kindle-In Your Local Bookstore?
As the train travels under the tunnels of NYC, I take a look around me and what I see brings a smile to my face.
People are reading!
As I sit and stare, I’m brought back to the Book Expo that happened this May. I remember sitting in seminar after seminar, listening to one opinion after another, discuss the printed book and its possible demise. As I sit on this train, I can’t help but believe that as long as cities are in existence and tunnels don’t do well with electronic devices other than ipods and the old walkmans, then, the printed book will always be in existence.
Yes, items such as the Kindle and the Sony Reader do exist, but if you’ve been on a nyc train like I have, then you know that the battery life for such an item is not at all long lasting. Until and unless batteries are made to withstand a nyc tunnel, then the printed book will always exist. Oh, and let’s not forget the dreaded price of such technology: $150 and up, not including the story, this compared to the price of a book.
Until these electronic gadgets end up in your local bookstore, ready for people to buy, I think the printed book will always have a chance. The printed book will not be leaving us anytime soon. For now, we train tunnels and cheap people to thank for that.
Replaceable Dick-New poem posted on the poetry page!
New poem on the poetry page!-Replaceable Dick!
Book Marketing Package of the Month
It’s September, which also means it’s my birthday! To celebrate my birthday, I am giving away the following specials:
Basic Book Cover Review Package:
- Your book cover reviewed by a focus group of book buyers within one week.
- Professional suggestions as well as focus group suggestions on how to improve your book cover.
- 2 recommendations on book cover artist.
- Attention email sent out to newsletter subscribers, telling them to watch out for your book (Over 4,000 subscribers)
September Price: $25
Platinum Book Cover Review Package
- Your book cover reviewed by a focus group of book buyers within one week.
- Your book excerpt reviewed and a suggested example for you to use if necessary.
- Professional suggestions as well as focus group suggestions on how to improve your book cover.
- 3 recommendations on book cover artist.
- Attention email sent out to newsletter subscribers, telling them to watch out for your book (Over 4,000 subscribers)
September Price-$40
Basic Book Review Package
- Basic cover review within one week.
- Book review completed within one week after receipt
- Newsletter alert, Twitter alert, Blog Alert
- Tear Sheet provided in PDF form.
- Review posted on any online platform author requests-Amazon, Barnes and Nobles, etc.
September Price-$59
Platinum Book Marketing Package
- Basic cover review within one week.
- Book review completed within one week after receipt-Author and their book will be the book to read of the week.
- Book featured in the following: Twitter, Gather, Myspace, Facebook, Blog, Newsletter, Website, BlackPlanet, LinkedIn, Ning
- Press Release written and distributed
- Tear Sheet provided in PDF form.
- Author interview.
- Review posted on any online platform author requests: Amazon.com, BarnesandNoble.com, etc.
September Price: $85
Writers who sign up for our newsletter and choose the Platinum Book Marketing Package get 10% off. We will email you your coupon code.
Current newsletter subscribers get 10% off, we will also email you your coupon code.
Pay right on our website-Go to Pay here and click in the price you have been emailed, if you are a subscriber. If you are not a subscriber, then just go to: Marketing Services for Book Reviews, Graphic Services for Basic and Platinum Book Cover Review Packages.
Email your book covers to:
Mail your books to: ZLS Publishing, Book Reviews-255 Orange Street, Suite 207, Albany, NY 12208