Blogging to help the author from the publisher's perspective.
Literary Trolls
Hey! It's your girl Critical Eye, coming to you today to vent. Today's vent: Literary Trolls What's a Literary Troll? A Literary Troll is a failed writer who stalks the social networking sites looking for successful authors they can pick at and on in an effort to make thesmelves feel better, instead of feeling like the failures they are. Before I go any further, let me define a failed write...
Do You Have An Author Business Plan?
Most writers have a dream of being a New York Times Bestselling Author. Most have this dream, but it's a dream that will never come true. Why? Lack of business skills. Publishing is a business. It has assets, liabilities and deals with gains and losses. It's not a passionless business, but it's still a business none the less. Ask a non-author business owner/entrepreneur or author whose turned into...
They Will Not Come Running!
The other day, I came across a request from a writer who had written a book and was upset because no publishers had come running and begging to publish her book. They had supposedly been talking about it all over the net and even sent some publishers a letter of inquiry. No one had bit. They even tried agents and went through the same process and even they didn't bite. They were truly upset and...
Welcome Our New Contributor
As you can see, holding down a blog is never an easy task. It's been so busy over here lately with the magazine which is out now that I've barely had time to write any blogs. So I've asked for some help. I've been blessed to have gotten not just a magazine contributor but now our blog contributor.  Her name is Critical Eye. She has quite a few years in the business of publishing and knows her stu...
To our existing clients
On behalf of the Z Group, I want to begin by thanking you for entrusting your business with us.  Whether you are a design client, branding client or an aspiring author, it is our pleasure to be doing business with you.  I wish I could be writing this letter in a time of joy, but sadly I am not.  I am writing to apologize for any discomfort and uneasiness your may feel or have felt as a result o...

ZLS Publishing Awarded Business of the Month

ZLS Publishing is proud to announce that they have been named-Business of the Month by the writers magazine-From A Writers Point of View. To read the article and find out more about this writers magazine click here:
http://http://fromawriterspovmagazine.com/issue/january-2010/article/business-owner-of-the-month

Yes!

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Are you a published author? Customized Author Plaques for all published authors!

Posted By: ZLS on December 9, 2009 in Customized Book Marketing Material, Publishing, book Marketing - Comments: 46 Comments »

Have you had a book published? If yes, that means you have a book cover. How about having that book cover laminated on a wooden plaque with engraving options that say things like:

(Option 1)-Bestselling Author – 5,000+ Books Sold + your name

(Option 2)-Bestselling Author – 2,500+ Books Sold + your name

(Option 3)-Superb Bookselling – 1,000+ Books Sold+ your name

(Option 4)-Gold Book Status – 500+ Books Sold + your name

(Option 5)-Author Extrordinnaire-100+ Books Sold + your name

(Option 6)-Award Winning Author-(Insert the name of the award) + name

Wooden plaques coming in the following colors:

Walnut

White

Blue

Black

Red

Green

Burl

Oak

Mahogany

Wooden plaques come in the following sizes:

8*10, 10*13, 12*14, 16*20, 18 *24.

Why would you order a plaque with your book cover on it?

1) To be used and shown during your book signings.

2) Picture of your plaque to be placed on your website.

3) To give as Holiday gifts to authors or family members you know.

4) To be used and shown during your speaking engagements.

5) Use as part of your overall book marketing package.

Book Cover Plaques come with Free Lamination and can be delivered within 7-10 days after order is placed and payment is cleared.

Show off the hard work that you’ve done. Treat yourself to an Customized Author Plaque, you deserve it!

  • http://www.zlspublishing.com/shop
  • All payments are made secure, and we even accept paypal.

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    Top 11 Reasons You Need To Have Customized Book Products

    Posted By: ZLS on December 2, 2009 in Customized Book Marketing Material, Publishing, book Marketing - Comments: 3 Comments »

    Showing off your book covers is vital.

    1) Studies show that customers who get customized products from companies or individuals go back to that company or individuals several times.
    2) They build author awareness as well as author royalty.
    3) No other author will have the same book cover on their product. When a customer sees your book cover and your name your book is improved in their mind.
    4) Customized products are very easy to create, so they can be simply integrated into your book marketing plan. They can also be easily distributed to your customers, which makes it almost effortless to spread your brand image.
    5) For every person who sees your book cover on that product, you receive plenty of free advertising. Just think how many people walk past your customer. Your book covered product could be advertising your book theme. Your customized book cover product is your persisistent, silent salesman.
    6) By giving your customer a free product with their purchase of your book, you are adding an extra benefit to their purchase. The perceived value of the book is much highter than its actual cost. This increases customer loyalty.
    7) The more people that have your customized book cover product, the better.
    8) You can display your author website and other book information on that product.
    9) With a customer author product you can place your book cover or words to give customers more info about you.
    10) We are the only company providing customized author products for authors looking to expand their book market.
    11) It’s a great addition or solution to your book marketing plan.

    To find out how to get customized book products and get your book cover placed on your products. Go to: www.zlspublishing.com/shop

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    Book Marketing Tip-Why You Should Have Customized Book Products

    Posted By: ZLS on December 1, 2009 in Customized Book Marketing Material, book Marketing - Comments: 2 Comments »

    Welcome to another edition of the Publishing Watchdog. If you aren’t familiar with what we do, please take a look through our blog. Now onto the topic of the day…..

    Why You Should Have Customized Book Products

    A picture is worth a thousand words, they say. Why is that? Because the ability to quickly visualize the details in a graphic way is a much more efficient way to process what’s being communicated. Today’s writer takes lots of time to write, edit and find the right publishing solution to get their book out there. The smart writer wants to ensure they have all the tools necessary to ensure book sales success.

    Everyday, thousands of books are publisherd, the lucky ones make the bookstore shelves. The advantage of customized book products is that you have a customized product that speaks visually to your dream. It shows not once, twice, three times, but continously. Everytime that customer goes to the grocer store with your book cover on that bag, or write with your book covered pen, they’ll think, remember and tell their friends about you.

    Being a new writer, it is your responsibility to market your book. Marketing is about growing a fan base and keeping that fan base. You keep that fan base by staying rememberd. Yes, they’ll buy your book, but that book will go on the shelves, and until your next book comes out you may not be remembered. You can ensure you are remembered and stay remembered by giving your customers products that they will remember you by. These customized products include products with your book logo on it as well as products they use on a regular basis such as: pens, pencils, totebags, etc. If they have children-crayons, pencils, pens, notebook.

    There are hundreds of authors out there, but thousands more customers. Give those customers somethin to remember you buy in addition to your book. Doing nothing makes you look like every other author, but it doesn’t separate you from the others, and being a new writer trying to get your name out requires you to stand out from the crowd.

    Find out how to submit your book cover with the leading and #1 Customized Author Customizing Store and get the products that not only get you remembered, but keep you remembered by visiting: www.zlspublishing.com/shop.

    Until next time!

    The Publishing Watchdog!

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    Poetry Writers Special-Albany, NY

    Posted By: ZLS on September 27, 2009 in Customized Book Marketing Material, Publishing, book Marketing, poetry - Comments: 187 Comments »

    ZLS Publishing, LLC-Albany’s # 1 Publishing Company Presents:

    A Spoken Word/Written Word Special Just for Poets!

    Publisher and Recording Studio: ZLS Publishing, LLC & MP Duplicators

    Author: You the Poet

    Are you a poet? Do you do spoken word? Have you been looking for an opportunity to publish your work or just get more exposure? Have you ever been to a poetry slam or reading and wished you had a book or a CD of your work to sell to those who love your work?

    NO NEED TO WISH OR WANT ANY LONGER!

    *Poems Published by Local Publishing Co. *Professionally Record your Poetry on CD

    *Sell CD and books at poetry readings, slams, etc. *Ability to show you’ve been published

    *Give CD’s, books out as holiday gifts or at corporate events

    The Poetic Details: $500

    Music Benefits

    Local-High Quality Professional Recording Studio

    2 Hours of Recording Studio Time

    Master CD plus 9 copies

    Choice of background music

    Book Benefits

    10 copies of professionally published book-minimum 48 pages-(Groups-12 poems each for group of 4)

    35% book royalty rate if book ordered from ZLS website-20% if you want book placed on Amazon or Barnes and Nobles.com Keep all rights to your book! & Bi-monthly royalties paid!

    Basic Book Cover Template

    Optional Offers

    Customized CD and Book Cover-$85

    Additional recording studio time-$60 per hour

    Each additional CD after 10 CD’s=$4.00, Books after 10: $6.00

    Note: Offer for Package Deal ONLY! Unable to pick and choose benefits.

    Group Rates

    Group of 2:

    $250 per poet=24 pages of poetry or more, 5 CD’s each, 5 books each, individual choices of background music, book royalties divided by two.

    Group of 3:

    $167 per poet=16 pages of poetry or more, 3 CD’s each, 3 books each, individual choices of background music, book royalties divided by three. Master CD, extra book to be decided by group.

    Group of 4:

    $125 per poet=12 pages of poetry or more, 2CD’s each, 2 books each, individual choices of background music, book royalties divided by four. Master CD, extra book to be decided by group.

    Forms of Payment Accepted:

    Cash Money Order

    Certified Check PayPal-Credit Cards Accepted

    Personal checks not accepted

    Business Checks-Please note: There is a $50 bounced check fee for all businesses.

    Who to contact: Lishone’Bowsky, 518-265-5926

    www.zlspublishing.com

    www.mpduplicators.com

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